Originally published at: https://blog.12min.com/the-new-rules-of-marketing-pr-pdf-summary/
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Marketing is becoming more than we can handle! Do we need some assistance to cope with the pressure of the digital age, or a simple mind-shift can turn things in our favor?
We discuss what needs to be done to avoid full disaster!
Who Should Read “The New Rules of Marketing & PR”? And Why?Unlike other disciplines, marketing changes with each passing minute. We cannot subside the storm deriving from various influences, but we can produce a different spell of decision-making.
The New Rules of Marketing & PR is perfect for marketers in the making and those who intend to expand their knowledge. We wholeheartedly recommend it because of its comprehensiveness and depth.
About David Meerman ScottDavid Meerman Scott is an online strategist, marketer, and the author of several books. He received his college degree from the Kenyon College in 1983.
In his teachings, he publicly criticizes the mainstream approach and asserts that such methodology doesn’t work on the Web.
"The New Rules of Marketing & PR PDF Summary"There’s no doubt that the market is facing some internal shifts caused by technological progression that instigates a new understanding. This book displays some amazing mind-blowing rules, which are not for disposable use.
From building a successful online campaign to targeting various IBPs, it’s all in there. David compiles a list of interviews with marketers, and other specialists in the field to get to the bottom of many problems that are harassing the minds of many.
Apart from this, you’ll get a glimpse at the operations of Fortune 500 companies, and how you can apply the same knowledge in your endeavors. Not all topics are linked to the marketing industry, the diversity in this book is what makes it so unique.
The idea of handling the overly-competitive marketplace scares even the most experienced marketers. New rules emerge as a result of the overflow, which threatens to “exterminate” the weak and to reward the courageous and motivated ones.
Part 1: How the Web Has Changed the Rules of Marketing and PRIt is out of the question that the Web is a gross opportunity for those willing to connect with their audience. Even though it gives you a fighting chance against much bigger corporations and companies, its features are not explored to the full extent.
By now, we assume you only used a fraction of its capabilities, with an idea to make a more cost-effective campaign that appeals to a specific audience. Reducing the advertising costs is just one facet that we ought to keep in mind.
Potential customers and users are just one click away from their answer. Search queries give the users the driving site in the digital age. Loyalty is evaporating, because the internet always has an option B, for anyone’s particular demand.
TV ads are no longer an effective channel for building brand awareness, as a matter of fact, they never were! In general, the TV-complex is much more convenient for products or services that match the needs of the broader audience.
Wise marketers try to look at their offer from the buyer’s shoes; they attempt to anticipate their reactions and outline all possible scenarios. It’s also smart to design various groups of buyers, with different preferences and interests. That way you can customize your offerings before delivering the final draft.
Part 2: Web-Based Communications to Reach Buyers DirectlyFor instance, blogging can help soar to new heights. In reality, blogging is not for everyone – in other words, not every person out there knows how to engage the audience with the help of inbound marketing.
Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain them and inform them at the same time? What content will compel them to purchase what I have to offer? To be successful, you need to do the same thing.If your prowess as a wordsmith is on sufficient level, your efforts will not be in vain, and you’ll be given a reward. We are not just talking about the financial benefits, because having a long-term perspective to grow your business, requires creative mindset driven by the ability to mix things up.
So, what’s next?
Without the support of the social media channels, traditional media, you will merely be forced to acknowledge defeat. You need to turn on that switch and connect with the buyers directly, don’t use intermediates in the process.
If you plan to go viral, you need to harness every bit of creative energy to succeed. One way to do that is by taking the shortest route when addressing your audience. You don’t need agencies to create a piece of content or present an idea that will circulate quickly. The only thing you actually require is a full understanding of what your users insist on having or using.
The web from a more technical standpoint can be marked as a hyper-efficient data-collection process, that is filled with trickery and tricksters. Not utilizing its capacities can greatly affect (in a negative way) the performance of the web.
The only fly in the ointment in the digital age is the overflow of information. The electronic devices enable us to sort the data available, which can help us extract only the most relevant takeaways.
Part 3: Action Plan for Harnessing the Power of the New RulesLet’s say you are Watch Repair Company located somewhere in Western Europe. If you plan on drawing more people to your store you need an online presence. To build it, you need more than just blogging, but understanding what are you publishing.
People are tired of vague posts that produce little value. If you are willing to put a little bit of extra effort to create a superior service, your customers will show appreciation and sing your company’s praises.
Be realistic about your offers and whether your sales funnel is perfectly designed to increase conversion rates. See whether you have the leadership required to influence the buying process! By all means, a company that doesn’t emphasize the value of designing a proper delivery channel to supply the end users will face catastrophe.
The deadliest formula is delivering the perfect service, in the ideal time, to the perfect audience. If you fulfill all these substeps, one way or the other you’ll end up the winner.
In PR, it's not about clip books. It's about reaching our buyers.Marketers must get out of their shallow and conventional methods, and explore the world of influence on a global scale.
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"The New Rules of Marketing & PR Quotes"[bctt tweet="Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business." username="get12min"]
[bctt tweet=“When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.” username=“get12min”]
[bctt tweet="As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. " username=“get12min”]
Our Critical ReviewWhen it comes to marketing, it’s not about winning awards, nor becoming celebrated. It’s about creating that spark that can lift the spirits of everyone in the process.
Creating a win-win situation requires qualified staff and capable leaders whose ideas are aligned with the company’s objectives.