Peak Summary - Chip Conley


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Originally published at: https://blog.12min.com/peak-summary-chip-conley/

MicroSummary: The subtitle of “Peak" is a summary in itself: “How Great Companies Get Their Mojo from Maslow”. Part-memoir, part-theory, the book explores how Chip Conley created boutique hotels giant from Joie de Vivre Hospitality by basing his business philosophy on Abraham Maslow’s hierarchy of needs.

How Great Companies Get Their Mojo from Maslow

Companies take interacting among departments very seriously because it doesn’t fall into a “simple business transaction” category; look forward to making it a peak experience.

Who Should Read "Peak"? And Why?

Discussion, arguments, and debates are just a healthy expression of organizational openness. Satisfy your customers’ needs before they even express their desires or admit that they have them.

Share your vision with investors because they understand the company’s culture and way of working.

All things considered, this book is particularly useful for all corporate workers who are seeking a career advancement.

According to many standards, the stimulation of self-actualization is pure gold. We present this summary and prescribe “Peak” for managers, organizational workers and other people who need a motivational boost.

About Chip Conley

Chip Conley was born on October 31st, 1960 in Orange, California. He is an American-born hotelier, entrepreneur, writer, and a keynote speaker.

In the 80s, Chip obtained both BA and M.B.A. from Stanford University. 24 years after founding and creating Joie de Vivre Hospitality – California’s largest consortium of boutique hotels, he sold it to Geolo Capital.

"Peak Summary"

Nowadays, psychologists like Abraham Maslow emphasize the meaning of psychological health and leave the pathological matter to other experts. Unfortunately, reaching the “Peak” is not a straightforward process.

Above all – among people, the need for growth is present during the adulthood period– the evolvement refers to professional and psychological aspects. Nonetheless, you should take into consideration many external factors or influences because your emotional capacity isn’t the only tool for prosperity.

The way you approach any given situation, speaks a lot about your abilities to cope with self-centered people and organizations.

Abraham firmly believed in the idea that all people in pursuance of reaching the top must fulfill a series of graduated needs – without exception. It’s not that big of a deal, and yet extremely powerful.

This step-by-step program allows you reach your potential, only by following basic, simple ground rules which will ultimately take any individual to a greater self-satisfaction.

As an illustration, Maslow once said, “The humans are nothing more than desiring animals….

As one demand is not being met, another immediately pops up in no time, to take its place.”

As a result of this course, Maslow endorses the human-want theory, by designing a mind-pyramid with five essential levels: “Physiological aspect, security, social/acceptance, self-esteem, and self-actualization.”

Maslow’s pyramid has stretched far beyond its practical use to help both individuals and teams discover their goals by improving their decision-making abilities.

Not long after the invention of the all-powerful pyramid, many people started to realize the benefits of adopting a proper everyday attitude.

The new mentality alluded to all aspects of management.

For this reason, as soon as Chip Conley heard about the pyramid, and he was determined to implement the methods on an organization level.

Joie de Vivre Hospitality – renowned collection of boutiques spreading all across the San Francisco area, expanded due to meeting customers’ needs and conducting a better CRM.

The great success encouraged the boutique to conduct such a change on all levels and satisfy staff the members’ and investors’ unique desires, and first-class demands.

The policy to extend beyond the fundamental needs generates multiple benefits like increased sales, improved relationships with stakeholders, leading to higher profits.

Under those circumstances, having the peak experiences is feasible – supported by self-actualization.

Chip Conley’s business philosophy is like any other success-guide or an instruction manual for utilization of resources.

The self-actualization effect reaches its maximum when collided with a pure intention. In the background of happenings, the notion of helping others separates from the group.

In this particular case, it refers to understanding how all subjects associated with the process think, and how you can assist them to reach the peak experience.

A framework is used in order to present the Maslow’s well-known “hierarchy of needs graphically”.

Undoubtedly using self-actualization to beat the out-of-box traps in order to reach the peak is not as easy as it looks.

Nevertheless, the process allows creativity to replace rigidity which is excellent.

Great leaders imply series of concepts which will boost the organization, if you lack critical thinking skills, self-actualization will be the least of your concerns.

Employees, co-workers, and other personalities sometimes have rigidly developed attitudes without room for improvement. Your job is to encourage them to change, develop and grow.

Key Lessons from “Peak”

1. The importance of employee actualization 2. Understand the customer actualization levels 3. Providing investment values

The importance of employee actualization

Generally speaking, employees place their faith in the pyramid by emphasizing money. It’s never easy to meet their requirements, but that’s organizational goal.

As shown above, to understand their survival needs, managers need to analyze and observe their everyday routine and behavior.

Understand the customer actualization levels

The final analysis shows the three primary levels of the transformational pyramid which affect both customer and organizations.

The first one is “meet expectations,” after the organization has a clear understanding of the expectations, the manager must “meet customer desires” and “unrecognized needs.”

Providing investment values

These days, entrepreneurs have a little understanding of investment possibilities.

Adopting a perspective where any investor is just an “ROI machine” is catastrophic. Managers mustn’t be only interested ROI, but attention must also be paid to investors’ needs.

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“Peak” Quotes

[bctt tweet="Great business leaders create transformation; in themselves, their companies and their people." username="get12min"]

[bctt tweet=“Many people think that entrepreneurs or CEOs enjoy life without a boss. That’s an illusion. Almost all of us answer to someone in the workplace. An entrepreneur or business leader is accountable to his or her investor or capital source.” username=“get12min”]

[bctt tweet=“Most companies are stunted by their natural tendency toward the tangible – their perceived need for quarterly evolutionary improvements rather than long-term revolutionary changes.” username=“get12min”]

[bctt tweet=" Creating meaning in the day-to-day work…may be less about improving the specific work conditions – assuming they are in satisfactory shape – and more about changing the perspective of your people." username=“get12min”]

[bctt tweet=“Peak experiences – comparable to being ‘in the zone’ or in the ‘flow’… are transcendental moments when everything just seems to fit together perfectly.” username=“get12min”]

Our Critical Review

"Peak" is enriched with facts and presents many methods or approaches that will boost your organizational or personal performance.

The changing side, like the attributes, shouldn’t be taken too seriously, but that doesn’t mean that you don’t have to work on yourself.

To gain an advantage, listen to the stakeholders, what they have to say, satisfy their needs and hope for a big reward.