Originally published at: https://blog.12min.com/duct-tape-marketing-summary/
The World’s Most Practical Small Business Marketing Guide
Marketing is gaining popularity and importance in the business sector.
Unlike other practices, creating ads and managing the promotion process is based on creativity.
Who Should Read “Duct Tape Marketing”? And Why?Finding the IBP (Ideal Buying Persona) is challenging. It’s best if you first select a potential group that possesses the need to use your products.
“Duct Tape Marketing” analyzes how you can expand your business by utilizing the power of online and offline presence.
In our opinion, marketers as well business enthusiast will enjoy this book – because it has a lot to offer.
About John JantschJohn Jantsch is a marketing expert, author and a consultant who uses its expertise to help small and medium businesses achieve their goals.
He’s the author of several books, such as The Referral Engine and The Commitment Engine.
"Duct Tape Marketing Summary"Today’s marketing has little to do with the traditional tv advertisement. For instance, 20-30 years ago, small business had little influence over large masses of potential customers. Nowadays, that’s entirely different. The digital age rolls out a set of highly advanced and relatively cheap marketing solutions both online and offline.
Before you and your team hit the books, we would like to give you a little preview. When you form your business strategy, next in line are the details – long-term strategy, short-term tactics, qualified staff and so forth.
In general, most entrepreneurs get their business underway, as soon as they underline their key goals, yearly plans, and monthly projections.
If you intend to take over the market with an aggressive marketing strategy, then you will need to devise a detailed plan for cornering your competitors. A well-defined goal can be decisive, supported by a realistic mission that will ultimately help you reach the customer base. How to catch the eye of these individuals with unique preferences is hard to describe.
Marketing is becoming an essential feature in the overly competitive marketplace. Businesses with the intention to fulfill the needs of the target group are prepared to change everything. It’s pretty evident that you need to specify a group of people that will most likely be interested in the product or service you are offering.
First and foremost, the ability to come up with a phrase that will blow the minds of your target audience is critical. A powerful message can represent the bridge between success and failure.
Once you are well-settled, you ought to establish a connection between your business and the buyers. Think of a statement, which will serve as a foundation for all your marketing battles.
Experts suggest marketers, leaders, and motivators must put a lot of emphasis on choosing the right tone and action-verb when sharing the message. For instance: “In this short briefing I will demonstrate how” – You got the picture? – We sincerely hope that you did.
Customers on the other side, are only worried how your products will alleviate their problems.
Many inexperienced marketers end their adventure quickly because they target a vast array of people. Stick to persons who possess the traits that match your services. Don’t go too far with your expectations.
Simply, accommodate your marketing efforts to specified groups.
Customers like nothing more than being heard and understood. So, answering their “cry for help” with a set of carefully picked products is something you should embrace. As your business continues to expand, you can later divide your target group into several subcategories.
Are you old-fashioned? – Many businesses failed to adapt to the new era, and as a consequence, they faced their downfall. Establishing online presence is pivotal!!
The funny thing is, many so-called internet-marketing experts have entirely misleading assumptions when it comes to satisfying the customers.
First and foremost, unlike walking into a store, internet users while surfing or trying to find something exclusive are highly impatient. They don’t want to play hide and seek with you; your job would be to put all necessary contact information on every page of your site. A successful user interface is all about responsiveness, conciseness, and consistency.
In order to ensure that you don’t have such a problem, there are several things that you must take into account.
The first thing you should do is hiring an experienced web designer, who understands the customers’ needs. All you need is an easily accessible content, good navigation, and responsiveness. Avoid larger images, because they’ll increase the page load time.
Despite the various free advertising channels, paid advertising is not losing its grip. Probably the best method is to employ both techniques and earn credibility on the market. Paid ads would stretch your advantage by dispatching a message to the target audience – probably, the company is doing great, since it possesses the capital for paid advertising efforts.
When you launch your marketing campaign, there are several things that you need to take into consideration:
- The headline
- Proof of your services
- Call to action
Key Lessons from “Duct Tape Marketing”1. Use outside help 2. Word-of-mouth is the only real marketing 3. Push forward with dedication
Use outside helpBusiness owners with little expertise in web-design are inclined to think that the potential customers, know the exact name of the product they are searching.
So, these users don’t want to spend hours finding a specific commodity on your website; they’ll turn and ask for assistance from your competitors.
Word-of-mouth is the only real marketingReal growth is not just tricking your customers into purchasing your product, and then looking for the next victim.
Instead, you should convert temporary buyers into long-term partners who’ll continuously buy and talk about your products (word-of-mouth marketing).
Push forward with dedicationIt’s advisable that you boost the team by saying your “statement” out loud so that new energy will appear among your associates.
Don’t worry about grammar, make sure that you break the silence with passion.
Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.
“Duct Tape Marketing” Quotes[bctt tweet="My definition of marketing is: “getting someone who has a need, to know, like, and trust you." username="get12min"]
[bctt tweet=“While advertising was once used primarily to create a sale or enhance an image, it must now be used to create awareness about Web content. • While SEO was at one time primarily a function of optimizing a Web site, it must now be a function of optimizing brand assets across social media. • While lead generation used to consist of broadcasting messages, it must now rely heavily on being found in the right place at the right time.” username=“get12min”]
[bctt tweet=“While physical store location has always mattered, online location for the local business has become a life-and-death matter.” username=“get12min”]
[bctt tweet=“Do you really have a business without being able to reach and motivate a customer?” username=“get12min”]
Our Critical ReviewUnlike other marketing experts, Jim Collins gives priority to proven methods and real-life examples.
We were excited until the very end, and probably you’ll experience the same affection towards Jim’s book.