Originally published at: https://blog.12min.com/10-must-read-marketing-sales-books/
How can you attract new customers and increase sales? What’s going on in your customers’ minds when they decide whether to buy your product? Why is small data more important than big data? Our favorite sales and marketing books have all the answers!
Full of strategies and guidelines, sales legend Zig Ziglar’s book will teach you the art of persuasion. Learn things such as how to project warmth and honesty, increase productivity, and understand why people do (or don’t) buy.
Big data can show the general tendencies of a product, company, or industry. But for you to uncover the trends and create a successful product, you need to look at the small things – the little details of your consumers’ lives. Lindstrom’s book isn’t just for marketers. It’s a great read for anyone curious about human behavior.
Looking for the ultimate social media marketing lesson? Look no further. Facebook Marketing Like I’m 5 will show you how to build and maintain your business presence on Facebook, how to attract not just new customers but the right kind of customers, which marketing tools and apps you can use, and what mistakes to avoid making.
How can you bring your product from the innovation stage to the larger market? It’s a chasm that many businesses struggle with. Often referred to as the bible of tech marketing, the latest edition of Crossing the Chasm has been updated with dozens of stories of failures and successes and several digital marketing strategies.
The secret to successful marketing lies in doing something different. That’s obvious, but you’ll need to ask the non-obvious questions in order to stand out. Bhargava expertly describes his insights into how to discover trends and grow your business in the future.
Learn the definitive rules of marketing from two of the world’s most celebrated marketers. Just like physics, marketing has some fundamental laws that can’t be broken, and Al Ries and Jack Trout describe them using plenty of real-life examples that makes them very easy to understand.
Why do some companies succeed and others fail, even when they sell virtually the same product? The Purple Cow refers to something phenomenal, a product or service that’s so different and exciting that people will never forget it. And it’s something that needs to be built into your product from the very beginning. Seth Godin shows you exactly how to do just that.
Confused about how SEO really works? This beginner’s guide to it will tell you exactly what it takes to ensure people can find your business on Google, social media and blogs. Learn how to publish great content that search engines (and users) will love, and attract followers and leads.
Ever wanted to read your consumers’ minds? Now you can! It’s as simple as asking the right questions – but beware, those questions might not be what you expect. ASK will forever change the way you use customer surveys.
Vaynerchuck gives you his tried-and-tested formula for effective social media marketing. Learn how to develop the perfect combination of jabs (patiently building relationships with customers) and right hooks (campaigns that will knock out the competition).
Got any other favorite marketing and sales books? Let us know about them in the comments!
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